Twitter is a social network. You should use it for being social. If you commicate with your followers you are bound to have loyal followers. You want to get yourself well known to others on Twitter. This includes your followers and people you are following. If you are a social tweeter people will be interested in following you.
If you use Twitter and never communicate with anyone else you are missing out on potential loyal followers. If you never communicate with your followers they don't do the same. If you have talked to your followers there is a better chance of them checking out your tweets etc..
Being social is a very important thing to do on Twitter. Building a loyal follower base is very important. You want to get the most out of your followers! If you do this you won't have to have thousands and thousands in order to get promotion. You can do more for less.
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